Digital Media will be used to communicate all phases of the communication campaign. Indicatively, by Digital Media we are referring to display ads that will be deployed on global networks like Google on their Search, Display and YouTube platforms. In addition to the the global networks, it is inevitable that a local network is vital to ensure we have the maximum awareness and buzz pre, during and post the Cyprus Bikers Festival. Local websites network will provide us with access to niche and specialised audiences such as Sports fans, Lifestyle followers, News aficionado, Alternative audiences, Car enthusiasts and Business experts. Finally, a series of Native Articles and Digital Releases will be published in these sites to communicate teaser phase news, interviews with Guest